Links worth your time, filed as we read them. Other people’s work, with a line on why it matters. Not indexed, not ranked, no commentary we cannot back.
Primary sources
- Google Search Central BlogThe only place Google states policy. Everything else is interpretation.
- Bing Webmaster BlogMicrosoft documents retrieval details Google does not.
- Search Off the RecordGoogle's own search team, unscripted; occasionally more candid than the blog.
Industry press
- Search Engine LandDaily coverage since 2006; the closest thing the industry has to a paper of record.
- Search Engine JournalHigh volume, broad coverage; useful for spotting what the industry is talking about.
- Search Engine RoundtableBarry Schwartz files what practitioners report, often days before anyone confirms it.
- Search Engine WatchThe oldest title in the field, still publishing.
- State of DigitalEuropean perspective, practitioner-written.
Tool blogs with data
- Ahrefs BlogOriginal studies on a large index, method usually disclosed.
- Semrush BlogWide coverage; research arm publishes AI-visibility datasets.
- Moz BlogLong-running; the annual local search survey has no equivalent.
- SISTRIXVisibility index data, strongest on European markets.
- SE RankingRegular SERP-feature studies on large query samples.
- Screaming FrogCrawling and log analysis from the people who wrote the spider.
- MajesticLink graph data, rarely covered elsewhere.
- Similarweb BlogTraffic panels: where clicks actually went, including to AI assistants.
- ConductorEnterprise-side research and frameworks.
- BrightEdgePublishes AI Overviews presence data, vendor-framed.
- BotifyCrawl and indexation at enterprise scale, agent traffic.
Technical and research
- LumarRunning research series on how content gets chunked and cited.
- OnelyRendering, indexation, and how AI agents fetch pages.
- SearchPilotThe only public source running controlled SEO split tests.
- iPullRankRetrieval mechanics and entity work, engineering-led.
- Seer InteractivePublishes its own citation and log data, including unflattering results.
- Schema AppStructured data and entity graphs, vendor with real data.
- WordLiftSemantic markup and knowledge graphs for AI retrieval.
Practitioners
- Aleyda SolisMeasurement frameworks for AI search; the SEOFOMO newsletter curates the week.
- GSQi — Glenn GabeThe most detailed algorithm-update analysis published anywhere.
- Growth Memo — Kevin IndigStrategy with numbers attached, weekly.
- Zyppy — Cyrus ShepardControlled tests on titles, CTR and citation factors.