Analytics & Data
CTR, Search Console, attribution, A/B tests — how to know if it worked.
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AI search visibility trends: what the search demand data shows
Search interest in GEO, AEO, and related disciplines has grown sharply over the past year — but search volume is a proxy for curiosity, not a measure of results. What follows is…
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We ran the detector on our own 12 articles, nine of them AI-written
Ahrefs argues that slop is not a function of how much AI you use. We tested that on ourselves: twelve articles published between 27 August and 10 September 2026, nine produced by…
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Content recency in AI search: what 47,097 citations show
Seer Interactive measured 47,097 citations from ChatGPT, Gemini, and Perplexity against the dates on the pages behind them, and found that 75% of cited pages had been updated within the past year…
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LLM Referral Traffic: What 13 Months of Conversion Data Actually Show
Most vendor research on LLM referrals stops at traffic volume. This dataset goes further. It covers 13 months of Google Analytics data across an unnamed customer base, January 1, 2025 to February…
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What Search Console’s new Generative AI report can and cannot tell you
Search Console has a new Generative AI section: impressions for pages used to ground AI Overviews, AI Mode and AI features in Discover. No clicks, no CTR, no position. It is reaching…
