SEO After AI — search, answers, and what actually changed
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Which passages AI answers cite, and which they use unnamed
Bart Magera, writing on the Advanced Web Ranking blog, coded 112 passages from 40 SEO queries. Passages that AI answers linked to were more often dated and named their subject outright. Passages used without a link were mostly…
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ChatGPT names fewer B2B tech brands per answer
BrightEdge tracked the same set of B2B tech questions in ChatGPT in March and September 2026. The average…
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ChatGPT’s Luna model searches fewer sites, more directly
Seer Interactive ran 346 matched prompts through GPT-5.5 and GPT-5.6 Luna, the model ChatGPT now uses by default.…
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AI search visibility trends: what the search demand data shows
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Silence, not error: what AI does when it does not know your brand
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The latest
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The SEO test you cannot run: what split testing needs before it works
SearchPilot says best practices lose traffic often enough that they should be tested, not shipped. The threshold for running that…
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Connected schema or flat tags: what 20 sites actually serve
Schema App argues the studies finding no link between markup and AI citations measured the wrong thing. We fetched 20…
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Measuring search after AI answers: what still counts
What Search Console counts and what it does not, where AI traffic is segmentable, and how to report zero-click honestly.
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Crawling, indexing and structured data: where sites actually break
Crawl, index and serve, the limits that are actually written down, and the structured data that still earns something.
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How answer engines cite: the mechanism, the controls, the guesswork
What an answer engine actually does, which crawler token governs what, and which parts of citation nobody outside the vendors…
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What the 2026 citation and CTR data actually say about SEO priorities
Organic search is not dying, but the economics of where to invest have shifted in ways that most dashboards will…
