AI Search
Answer engines: who gets cited, which bots crawl you, what actually earns a mention.
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Which passages AI answers cite, and which they use unnamed
Bart Magera, writing on the Advanced Web Ranking blog, coded 112 passages from 40 SEO queries. Passages that AI answers linked to were more often dated and named their subject outright. Passages…
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ChatGPT names fewer B2B tech brands per answer
BrightEdge tracked the same set of B2B tech questions in ChatGPT in March and September 2026. The average answer named 5.36 brands in March and 3.87 in September, 27.9% fewer. The steepest…
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ChatGPT’s Luna model searches fewer sites, more directly
Seer Interactive ran 346 matched prompts through GPT-5.5 and GPT-5.6 Luna, the model ChatGPT now uses by default. Luna ran almost the same number of searches but aimed most of them at…
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Most AI Overview citations come from outside the top 10
Conductor matched 167.9 million AI Overview citations against Google’s organic results. A page ranked first was cited about one time in four. More than half of all citations went to pages outside…
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Silence, not error: what AI does when it does not know your brand
Seer Interactive tracked 1,562 branded prompts for five weeks and reports that the six engines refused to answer 31.2% of the time, while answering wrongly only 2.8%. We checked whether SEO brands…
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What the 2026 citation and CTR data actually say about SEO priorities
Organic search is not dying, but the economics of where to invest have shifted in ways that most dashboards will not show you.
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When AI citations don’t send traffic: what the 2026 data shows
A trend piece published in July 2026 by Ahrefs’ Louise Linehan draws on Keywords Explorer data and social media discussion to map where AI search measurement is heading. The sharpest finding: one…
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What the 2025 Web Almanac says about bot access decisions
Technical hygiene keeps improving on its own: HTTPS is near 91%, title tags near 99%. The interesting numbers are elsewhere. Blocking rates for AI crawlers rose sharply in a single year. And…
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Three GEO claims, tested against evidence
A wave of advice about AI search citation has been circulating, much of it repeated often enough to acquire the social weight of consensus. Some of it has evidence behind it. Some…
