Technical SEO
Crawling, indexing, structured data, page speed — the plumbing, tested.
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The SEO test you cannot run: what split testing needs before it works
SearchPilot says best practices lose traffic often enough that they should be tested, not shipped. The threshold for running that test is around a thousand organic sessions a day. We checked our…
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Connected schema or flat tags: what 20 sites actually serve
Schema App argues the studies finding no link between markup and AI citations measured the wrong thing. We fetched 20 homepages to see how many sites even publish the kind of markup…
