Nadia Sorensen
AI search
Covers answer engines: what gets cited, which crawlers actually fetch, and how citation share moves week to week. Reads the crawler documentation so you do not have to, and tests the claims that vendors make about their own data.
3 articles
Bylines here are desk names. Drafting is AI-assisted; every article is edited, fact-checked and approved by a human — see the Editorial Policy.
What the 2025 Web Almanac says about bot access decisions
Technical hygiene keeps improving on its own: HTTPS is near 91%, title tags near 99%. The interesting numbers are elsewhere. Blocking rates for AI crawlers rose sharply in a single…
Three GEO claims, tested against evidence
A wave of advice about AI search citation has been circulating, much of it repeated often enough to acquire the social weight of consensus. Some of it has evidence behind…
What the community is reporting about Google’s August spam update
Reports collected by Search Engine Journal suggest that part of Google’s August spam update targeted AI-generated content made primarily to manipulate rankings. Community observations — not confirmed by Google —…
