AI crawlers
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Silence, not error: what AI does when it does not know your brand
Seer Interactive tracked 1,562 branded prompts for five weeks and reports that the six engines refused to answer 31.2% of the time, while answering wrongly only 2.8%. We checked whether SEO brands…
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How answer engines cite: the mechanism, the controls, the guesswork
What an answer engine actually does, which crawler token governs what, and which parts of citation nobody outside the vendors can see.
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What the 2025 Web Almanac says about bot access decisions
Technical hygiene keeps improving on its own: HTTPS is near 91%, title tags near 99%. The interesting numbers are elsewhere. Blocking rates for AI crawlers rose sharply in a single year. And…
