AI crawlers
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AI citations churn daily. The page is rarely why
Ahrefs followed about 37,500 citations across five AI tools every day for twenty days. Between half and four fifths disappeared by the next day, and about three quarters of those came back.…
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Silence, not error: what AI does when it does not know your brand
Seer Interactive tracked 1,562 branded prompts for five weeks and reports that the six engines refused to answer 31.2% of the time, while answering wrongly only 2.8%. We checked whether SEO brands…
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How answer engines cite: the mechanism, the controls, the guesswork
What an answer engine actually does, which crawler token governs what, and which parts of citation nobody outside the vendors can see.
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What the 2025 Web Almanac says about bot access decisions
Technical hygiene keeps improving on its own: HTTPS is near 91%, title tags near 99%. The interesting numbers are elsewhere. Blocking rates for AI crawlers rose sharply in a single year. And…
