Attribution
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One in five Ahrefs signups credits AI. What that figure proves
Ahrefs says 21.7% of people who sign up for its tools name ChatGPT or Claude as the way they found it. The figure comes from a “how did you hear about us”…
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AI search visibility trends: what the search demand data shows
Search interest in GEO, AEO, and related disciplines has grown sharply over the past year — but search volume is a proxy for curiosity, not a measure of results. What follows is…
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Measuring search after AI answers: what still counts
What Search Console counts and what it does not, where AI traffic is segmentable, and how to report zero-click honestly.
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LLM Referral Traffic: What 13 Months of Conversion Data Actually Show
Most vendor research on LLM referrals stops at traffic volume. This dataset goes further. It covers 13 months of Google Analytics data across an unnamed customer base, January 1, 2025 to February…
