ChatGPT Search
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AI citations churn daily. The page is rarely why
Ahrefs followed about 37,500 citations across five AI tools every day for twenty days. Between half and four fifths disappeared by the next day, and about three quarters of those came back.…
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In AI Mode, shoppers take the shortlist they are given
Kevin Indig’s Growth Memo reports that 88% of shoppers in its AI Mode study accepted the product shortlist as shown, and 74% chose the product ranked first. In classic search, 56% built…
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One in five Ahrefs signups credits AI. What that figure proves
Ahrefs says 21.7% of people who sign up for its tools name ChatGPT or Claude as the way they found it. The figure comes from a “how did you hear about us”…
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ChatGPT searched the web for one answer in seven
Ahrefs looked at 66.6 million answers from the free version of ChatGPT and found that 14.4% of them triggered a web search. When the model did search, it went more often to…
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ChatGPT names fewer B2B tech brands per answer
BrightEdge tracked the same set of B2B tech questions in ChatGPT in March and September 2026. The average answer named 5.36 brands in March and 3.87 in September, 27.9% fewer. The steepest…
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ChatGPT’s Luna model searches fewer sites, more directly
Seer Interactive ran 346 matched prompts through GPT-5.5 and GPT-5.6 Luna, the model ChatGPT now uses by default. Luna ran almost the same number of searches but aimed most of them at…
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How answer engines cite: the mechanism, the controls, the guesswork
What an answer engine actually does, which crawler token governs what, and which parts of citation nobody outside the vendors can see.
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Content recency in AI search: what 47,097 citations show
Seer Interactive measured 47,097 citations from ChatGPT, Gemini, and Perplexity against the dates on the pages behind them, and found that 75% of cited pages had been updated within the past year…
