Citations
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Which passages AI answers cite, and which they use unnamed
Bart Magera, writing on the Advanced Web Ranking blog, coded 112 passages from 40 SEO queries. Passages that AI answers linked to were more often dated and named their subject outright. Passages…
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ChatGPT names fewer B2B tech brands per answer
BrightEdge tracked the same set of B2B tech questions in ChatGPT in March and September 2026. The average answer named 5.36 brands in March and 3.87 in September, 27.9% fewer. The steepest…
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ChatGPT’s Luna model searches fewer sites, more directly
Seer Interactive ran 346 matched prompts through GPT-5.5 and GPT-5.6 Luna, the model ChatGPT now uses by default. Luna ran almost the same number of searches but aimed most of them at…
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Most AI Overview citations come from outside the top 10
Conductor matched 167.9 million AI Overview citations against Google’s organic results. A page ranked first was cited about one time in four. More than half of all citations went to pages outside…
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Silence, not error: what AI does when it does not know your brand
Seer Interactive tracked 1,562 branded prompts for five weeks and reports that the six engines refused to answer 31.2% of the time, while answering wrongly only 2.8%. We checked whether SEO brands…
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Connected schema or flat tags: what 20 sites actually serve
Schema App argues the studies finding no link between markup and AI citations measured the wrong thing. We fetched 20 homepages to see how many sites even publish the kind of markup…
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Measuring search after AI answers: what still counts
What Search Console counts and what it does not, where AI traffic is segmentable, and how to report zero-click honestly.
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How answer engines cite: the mechanism, the controls, the guesswork
What an answer engine actually does, which crawler token governs what, and which parts of citation nobody outside the vendors can see.
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What the 2026 citation and CTR data actually say about SEO priorities
Organic search is not dying, but the economics of where to invest have shifted in ways that most dashboards will not show you.
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Content recency in AI search: what 47,097 citations show
Seer Interactive measured 47,097 citations from ChatGPT, Gemini, and Perplexity against the dates on the pages behind them, and found that 75% of cited pages had been updated within the past year…
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When AI citations don’t send traffic: what the 2026 data shows
A trend piece published in July 2026 by Ahrefs’ Louise Linehan draws on Keywords Explorer data and social media discussion to map where AI search measurement is heading. The sharpest finding: one…
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Three GEO claims, tested against evidence
A wave of advice about AI search citation has been circulating, much of it repeated often enough to acquire the social weight of consensus. Some of it has evidence behind it. Some…
