CTR
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The SEO test you cannot run: what split testing needs before it works
SearchPilot says best practices lose traffic often enough that they should be tested, not shipped. The threshold for running that test is around a thousand organic sessions a day. We checked our…
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Measuring search after AI answers: what still counts
What Search Console counts and what it does not, where AI traffic is segmentable, and how to report zero-click honestly.
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What the 2026 citation and CTR data actually say about SEO priorities
Organic search is not dying, but the economics of where to invest have shifted in ways that most dashboards will not show you.
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What Search Console’s new Generative AI report can and cannot tell you
Search Console has a new Generative AI section: impressions for pages used to ground AI Overviews, AI Mode and AI features in Discover. No clicks, no CTR, no position. It is reaching…
