llms.txt
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How answer engines cite: the mechanism, the controls, the guesswork
What an answer engine actually does, which crawler token governs what, and which parts of citation nobody outside the vendors can see.
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What the 2025 Web Almanac says about bot access decisions
Technical hygiene keeps improving on its own: HTTPS is near 91%, title tags near 99%. The interesting numbers are elsewhere. Blocking rates for AI crawlers rose sharply in a single year. And…
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Three GEO claims, tested against evidence
A wave of advice about AI search citation has been circulating, much of it repeated often enough to acquire the social weight of consensus. Some of it has evidence behind it. Some…
