Schema.org
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The SEO test you cannot run: what split testing needs before it works
SearchPilot says best practices lose traffic often enough that they should be tested, not shipped. The threshold for running that test is around a thousand organic sessions a day. We checked our…
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Connected schema or flat tags: what 20 sites actually serve
Schema App argues the studies finding no link between markup and AI citations measured the wrong thing. We fetched 20 homepages to see how many sites even publish the kind of markup…
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Crawling, indexing and structured data: where sites actually break
Crawl, index and serve, the limits that are actually written down, and the structured data that still earns something.
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What the 2026 citation and CTR data actually say about SEO priorities
Organic search is not dying, but the economics of where to invest have shifted in ways that most dashboards will not show you.
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What the 2025 Web Almanac says about bot access decisions
Technical hygiene keeps improving on its own: HTTPS is near 91%, title tags near 99%. The interesting numbers are elsewhere. Blocking rates for AI crawlers rose sharply in a single year. And…
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Three GEO claims, tested against evidence
A wave of advice about AI search citation has been circulating, much of it repeated often enough to acquire the social weight of consensus. Some of it has evidence behind it. Some…
